The Car Shop Megastore (www.carshop.co.uk), a three-site used car supermarket based in Swindon, Cardiff and Northampton, has added the Codeweavers 'YourCarLoan' and 'YourCarMotorInsurance' interactive content to their site.
The Car Shop's brief to Codeweavers was to assist their chosen media company, G Forces, to include interactive finance and insurance calculators that allow the web customer to assess the affordability of used car stock. This has been successfully achieved, with Car Shop customers now being able to research their next vehicle purchase (including how they will fund their vehicle) online.
As is standard with any Codeweavers integration, the Car Shop can control the sell out price of the finance and insurance offering on a vehicle by vehicle basis. 'Calls to Action', designed to encourage the web customer to call or visit the Car Shop retail sites, have also been included.
Print | posted on Monday, June 08, 2009 12:09 PM