Codeweavers' MD recommends 'Keep it Simple'
Recently I discussed improving the photos on your website, but the best pictures in the world are worthless if the rest of the site is a turn-off. There is one golden rule in our business – keep it simple!
One of my pet hates is when I come to a website from a search engine such as Google to be greeted by a button stating “Click here to enter my site”. Why? I’ve already chosen to enter your site via the search engine, why do I now have to do it again?
No introductory flash movies, no buttons, all you need is an...
Dealer Finance Penetration Falls in February
Car Dealer Magazine has reported Finance and Leasing Association (FLA) statistics showing a drop in the level of Dealer finance penetration.
Apparently consumers bought 21 per cent fewer new and used cars using dealer finance in February 2009. The FLA maintain that this shows the impact the recession is having on motor finance providers.
However Martin Hill, Sales & Marketing Director for Codeweavers, has evidence that this is not necessarily the full story....
'The drop in finance penetration will obviously be influenced by the current market - for instance, there will be some people that will withdraw savings to purchase a vehicle - largely due to the level of interest...